Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately.
What can a Marketing Plan do for Your Small Business?
A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale.
Your small business marketing budget should be a component of your marketing plan. Essentially, it will outline the costs of how you are going to achieve your marketing goals within a certain timeframe.
If you don’t have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market budget.
We can help you spread the work about your products, services, sales, specials or events. Email campaigns are great at reaching a large group of people through email subscriptions. We can help set up templates to allow you to send eye catching emails that will be sure to draw in more customers.
We provide full social media services. We can provide a design make-over of your social media profile to provide a look that fits you brand. Social media has become a critical component of how a business or non-profit communicates with its customers. It is increasingly important to use social tools to drive consumers to your website.
Being active on social media requires a strategic and carefully planned approach. We can set up your social media accounts and consult on how best to use them for your business, as well as help you set up social media campaigns.